The Wall That Wasn’t

Friends,

Let me ask you something today.

What obstacle have you been calling a wall?

You know the kind. The thing that makes your stomach tighten. The thing that whispers, “Not now. Not you. Not possible.” The thing that looks so big, so final, so heavy, that you almost stop before you even try.

But here’s the question I want us to sit with.

Is it really a wall, or is it just a cobweb?

Let me share a terrific story from a name most will recognize.

Before Kenneth Cole became an iconic fashion designer, his situation was high stakes and deep with uncertainty. He was unknown in a fiercely competitive industry, desperately trying to make his mark.

When he was launching his shoe line during New York Fashion Week, he ran into what looked like an impossible wall.

The cost of securing exhibit space in a prime location was astronomical.

His dream was on the brink of collapse. No budget. No prime location. No clear path forward.

Or so it seemed.

But Kenneth did not stop at the first no. Instead, he got creative. If he could not afford exhibit space, he thought, “What if I rent a truck, park it on the street between the hotels and the exhibit areas, and catch people as they walk back and forth?”

Brilliant, right?

Except there was another wall.

He was told he needed a New York City permit to park the truck there. When he tried to get one, he was told repeatedly that it was impossible.

Most people would have walked away right there.

But Kenneth asked a better question.

“If anyone could get this permit, how would they do it?”

That question changed everything.

He learned that movie production companies were the only ones awarded those permits.

And just like that, Kenneth Productions was born.

He put a sign on the truck, had a couple of guys walking around with empty video cameras, and “filmed” what he called The Birth of a Shoe Company.

The truck was perfectly positioned. Crowds gathered. Buyers noticed. Orders poured in.

Hundreds of thousands of dollars in orders came from that one fashion week.

All because he refused to accept an artificial obstacle that looked like a wall, but was really just a cobweb.

The Question That Changes Everything

How many times do we stop because something feels impossible?

We hear no once, and call it final.

We face delay, and call it defeat.

We feel fear, and call it wisdom.

But sometimes the wall is not a wall. Sometimes it is a cobweb, made stronger only because we keep staring at it.

I am not saying every obstacle is fake. Some challenges are real. Some seasons are heavy. Some roads take patience, prayer, and perseverance.

But artificial obstacles are different.

They exist until we challenge them.

They stand until we ask better questions.

They hold power until faith and creativity walk into the room.

Scripture reminds us, “Commit your work to the Lord, and your plans will be established.” Proverbs 16:3.

That does not mean the path will always be obvious. It means we do not have to face uncertainty alone.

So today, I want to lovingly challenge you.

What is the thing you have accepted as impossible?

Have you asked the right question yet?

Have you searched for another way?

Have you invited God into the problem, or only into the outcome?

Maybe the next step is not to push harder. Maybe it is to pause, pray, and ask, “Lord, show me what I am not seeing.”

Then move.

Clear the cobweb.

Take the call.

Start the conversation.

Try the new approach.

Because sometimes the breakthrough is not on the other side of a giant wall.

Sometimes it is right behind something thin, flimsy, and ready to fall.

You are worthy, valued, and loved. And there is still goodness ahead.

With gratitude,
Brock

P.S. If you run into a cobweb this week, do not panic. Brush it aside, keep moving, and maybe reward your bravery with a little extraordinary chocolate. The Candy Kid would absolutely approve.