Conquer Your Greatest Fear

Yes, Halloween week is here! Costumes, trick-or-treating, and maybe even a fun, spooky movie are all on the agenda. Nothing too intense—just a jump-scare or two to keep you on your toes.

So, in the spirit (a safe one!) of a little fright, I have a question for you: What’s one of the biggest fears we all seem to share?

I know, I know, that’s a loaded question, with many valid answers, but hang with me. 

I’m not talking about spiders, heights, or even ghosts. Nope. This fear is a little sneakier. Here’s a hint, it often creeps in when you get a wild idea to do something different—maybe start a project, chase a new goal, or even dream big about the life you want to build. This fear? The fear of failure.

Absolutely none of us are immune to it. And it seems to be around every corner. Creeping and crawling, stalking and chasing to steal, kill, and destroy.  

We fret it, we try to avoid it, and we question ourselves every time we have unconventional ideas. Heck, when we overcome the first fear for failure with action and begin moving forward, it tries to appear again and again to stop us in our tracks. 

I can tell you right now, fear of failure is banging on my door, trying its darndest to scare the bejeebies out of me! Take Dulci Sweets, for example. From the moment Mike and I decided to follow the Holy Spirit’s prompting to start a chocolate and candy gifting company, that pesky fear was there. We started from scratch with no prior experience in this industry. But we felt equipped with a burning passion and an unwavering belief that we were called to create and share Goodness—a kind of Goodness that is so deeply needed in the world today. And while fear hasn’t backed down, neither have we, because we believe in the purpose behind what we’re doing.

But here’s the thing: every great success has a history of epic flops. Edison “failed” thousands of times before he got the lightbulb right, and Dyson took over 5,000 tries to perfect his bagless vacuum. Imagine if they’d given up on their dreams because of failure. No invention, no progress. They understood what we often forget: failure isn’t the end of the road. It’s just a detour on the way to something amazing.

And if that doesn’t make you laugh in the face of fear, let me tell you, playing it safe is actually riskier in the long run. What if we’re missing out on the life we’re meant to live because we’re afraid to fail? Chris Hardwick put it best: “No human ever became interesting by not failing.”

Let’s shift our mindset. Think about it: What if, instead of fearing what could go wrong, we focused on the incredible things we could learn from trying? Every time we face our fear of failure, we get a chance to become stronger, wiser, more resilient. It’s the mistakes, the missteps, and the mishaps that add depth and color to our stories.

Napoleon Hill said it well: “Every adversity, every failure, every heartache carries with it the seed of an equal or greater benefit.” This truth holds so much power, especially when we’re stepping into new territory.

Can you remember a time when you didn’t reach out because you thought, “What if they say no?” Or when you stayed quiet in a meeting, though you had something valuable to add? Or the moment you had a new idea but thought, “Nah, that’s too crazy—it’ll never work.” Every single one of us has been there. But here’s the truth: regret is scarier than failure. It lingers, it grows, and it steals the moments we could have lived boldly.

So, here’s the big question: What’s your next move? What small, brave step can you take today to face down your fear of failure? Maybe it’s a conversation, a new project, or a long-overdue decision. Whatever it is, don’t let fear make the choice for you. Let courage lead the way.

To every brave choice and bold step you’re about to take,

Brock 

P.S. Here’s the kicker—the path to your greatest potential? It’s often revealed going straight through your greatest fear. So, take the first step, and see where it leads. You’ve got this!